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ADVISE • BUILD • INVEST

Misty pine shoreline on a calm Northern Michigan lake

​Building Businesses of Enduring Value.

Partnering with ambitious entrepreneurs and business owners to pursue new opportunities, overcome constraints, and build stronger businesses.

Vision North Group logo

WHY VNG

Ambition needs more than a plan.

Consequential business decisions call for an outside view. Vision North Group brings independent strategic perspective to the questions owners carry: whether to pursue an opportunity, where the business is headed, and what is holding it back. We do this without a stake in any particular answer.

Perspective only helps if it holds up in practice. We pair strategy with practical business experience, so owners leave with clear direction, plans they can execute, and a stronger business, not a report that sits on a shelf.

WHAT WE DO

Three ways we build enduring value.

Create Value

INVEST

We selectively invest capital, expertise, and leadership in operating businesses where VNG can contribute to sustainable performance and long-term ownership value. Our approach is patient and highly selective. It centers on operating-company relationships rather than funds, financial products, or short-term returns.

BUILD

Develop

We partner with capable entrepreneurs to evaluate, launch, and develop sustainable operating businesses, with particular emphasis on the skilled trades and local entrepreneurship. Partnerships are selective and structured one at a time, built around strong operators, real customer demand, and sound economics.

ADVISE

Strengthen

Independent strategy and execution support for owners navigating growth and change. Strategic business advisory is our current focus. Our work includes two fixed-fee engagements, Business Feasibility Analysis and Business Position & Vector Analysis, as well as customized advisory for planning, operations, alignment, and executive decisions.

CURRENT FOCUS: STRATEGIC BUSINESS ADVISORY

Clear answers for the decisions that matter most.

Our two signature engagements are fixed-fee and built around a specific decision. Each ends with a clear assessment you can act on.

Business Position & Vector Analysis (BPVA)

For an established business. A structured assessment of where the business stands, where it is heading, its growth opportunities, and the operating constraints in the way, with actionable strategic recommendations.

Business Feasibility Analysis (BFA)

For a new venture, market, or offering. An independent strategic assessment of its viability, its requirements, its risks, and how well it fits the outcomes you want, so you can decide whether and how to proceed before committing serious time and capital.

Customized advisory

Some needs don't fit a defined engagement. We also offer focused strategic planning, growth and operational initiatives, organizational alignment, executive decision support, and ongoing advisory relationships, structured as projects, retainers, or defined support.

ENDURING VALUE

Value that outlasts the current quarter.

A business's value goes beyond today's revenue, profit, or valuation. Enduring value means the strength to perform today, the capacity to adapt tomorrow, and the ability to thrive beyond current leadership.

It rests on a few fundamentals: sound economics that hold up under pressure; capable leadership and people who can carry the business forward; resilient operations that keep it from depending on any single person or circumstance; and lasting customer relationships earned over time. Together, these build real ownership value, a business that can be grown, handed on, or sold on its own merits.

​Strong businesses also create jobs, develop leaders, generate wealth, and strengthen the places they serve. Those community benefits follow naturally from building businesses well.

Richard J. Rice, Founder and Principal Advisor of Vision North Group.

PRINCIPAL LEADERSHIP

Richard J. Rice

Founder & Principal Advisor

Richard brings more than 20 years of military leadership, an MBA, and experience in corporate strategy, management consulting, and organizational development. He applies executive-level strategic perspective to entrepreneurs and business owners, helping align leadership, resources, and strategy with practical plans for growth and execution.

INSIGHTS & RESOURCES

Perspective for owners and entrepreneurs.

Practical thinking on strategy, leadership, and building businesses of enduring value.

CLARITY FOR WHAT COMES NEXT

What comes next for your business?

Whether you are weighing a new opportunity or working through the constraints of growth, the first step is a conversation.

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